bran{ding}

BRANDING: What separates one brand from another is the unique story / impression associated with it. A brand is a promise of satisfaction, happiness and trust. A great brand will not declare how great it is, instead it permits the consumer to exude its virtues. When cin{𝑟𝑔𝑦} collaborates with a brand, the first call to order is to glean the BRAND DNA: the emotional world of connection and desire above and beyond the raw ingredients of the product or service. From this, we dig for the relevant emotional connections or cues for the development of the BRAND IMAGE: the outward projection of the personality and lifestyle fantasy of the brand that lives inside the consumer’s mind. With these ingredients, we are able to evolve a strategic plan that best solves the unique challenges of each brand.

SOCIAL: We lead effective and organic engagements in social networks. Most of what passes for “social network advertising” today are annoying banners and text links that don’t connect to the social graph in any meaningful way. Our strategy is to make connections on social networks a two-way conversation. Through well-placed content we connect with and to our consumers, utilising various social networks to maximize engagements and brand awareness. This requires a tight working relationship with leading developers of social applications, key blogs, and a strong technology platform to bring it all together.

Our team includes a healthy mix of brand strategists, writers and social application hackers. The world of social media is being shaped and reshaped every day. There is no perfect solution to advertising within social media. Our interfaces include atypical networks as well as the ongoing development of cutting edge solutions including mobile applications and Augmented Reality barcoding, to name a few.